A nice little Branding & Web design project I recently completed was for Praxia Technologies.
Praxia Positions itself in the following manner.
“Our mission is to help our clients realise the full potential of their network, communications and computer hardware and software.”
Saeed of Praxia Technologies approached me, firstly to refresh his web presence and put something up there he could manage himself. This has become pretty much a standard request for web design projects as no-one wants to have to call up an html coder each time they want to update a page on their site.
As usual I recommended Wordpress, due to it’s quick and simple framework and user friendliness, especially for Praxia’s simple CMS(Content Management System) needs. I found a template which suited their requirements and went about giving it a complete facelift. Praxia’s logo also needed a change and I was happy to oblige as logo design is one of my favourite areas of focus.
First Things first - Establish a new Brand
We started off with the logo design so we could base the site’s look & feel on the Brand and create a nice consistent looking online presence.
After exploring various directions as I usually do with logo design projects the client was split between 2 logo options and we had some back & forth discussion on the pros and cons of each direction.
We settled on the more practical option, the other being the 3 dimensional X element. The focus on the X stems from their original logo and was maintained to keep some kind of consistency going in the re-brand.
Next comes the site in Wordpress
We decided to re-use the 3D X element with each component of the X representing a specific business unit as the client still liked the element and wanted to maintain it somehow.
Because Praxia is an IT Tech company focusing every element of a clients IT Tech needs they wanted to go with something which links well with the technology they use. A few stages of design drafts and the client was pretty happy with the look though felt something was missing, and with the inclusion of the brushed metal background we’d settled on a design which the client was very excited about.
To see the final coded result visit www.praxia.co.za. Let me know what you think.
