Ad Designed with no electricity, Ogilvy tackles Power Crisis

I found this interesting story on biz-community.com

Ogilvy Cape Town’s art director Jennifer Macfarlane and copy writer Cuan Cronwright are the winners of The Times Young Creatives Competition, held 23 – 26 February 2008 at this year’s Design Indaba Expo.

A PR stunt no doubt saw creatives pitting their skills against each other in a fishbowl style space with Public onlookers. Pity the procedings had to be screened on Plasma screens which would have used a fair amount of power themselves. Kind of defeats the purpose a little but I suppose it was about driving a message home and this little stunt certainly did that.

The winning agency was rewarded with a full page ad they can use for any pro bono client of their choice worth about R50000. Check out the article with all the details.

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