You get so many different types of clients and companies, and they don’t all suit every different designer.

I try to position myself in the high end of the market, and generally charge more than the average designer for a logo. People that enquire and then have their coffee come out their nose when I give a cost estimate to are either on a budget too small for me to service, or misconceived about the industry.

Sometimes you can get lucky with a cheap designer, but on the most part you get what you pay for.

The customer is not always right, but it’s also up to us to educate them about our industry. If they’re too ignorant or stubborn to learn from us however, set them free and let them learn the hard way.