With all the talk about Brands, Branding, Brand Building, Brand Strategy you’d think that the meaning of the word Brand was clear, and that this crucial aspect of business would be one which is clearly understood.
The reality, however, is very different. Many business people are still struggling to come to terms with exactly [...]
18
December
2007
Brand? Branding? branded? What is a Brand?
25
October
2007
What your logo should & should not be doing
Have you ever turned up at an event inappropriately dressed, maybe too casual, too formal, you wore 2 different coloured socks? How about waking up for one of the most important events of your life with a huge zit on your forehead? I’m sure you’ve had that experience where someone tells you they’re sure they’ve [...]
